Ian MacConnell

About Ian MacConnell

With over 20 years in digital marketing, including nearly a decade as Director of Digital Marketing Strategy at Battelle, I lead AI-powered initiatives to enhance brand visibility, client engagement, and lead generation. My work integrates advanced technologies, multi-channel campaigns, and data-driven insights to position Battelle as a leader in science, research, and philanthropy. At Battelle, I oversee digital content, social media, and communication strategies that amplify the organization’s mission. By fostering cross-functional collaboration and leveraging emerging technologies, we deliver innovative marketing solutions that create meaningful client engagements and drive measurable results.

Experience

1. Director of Digital Strategy

   Battelle

   Jan 2016 — Present · Columbus, OH, US

   As a digital marketing executive with over 20 years of experience, I lead the development and execution of innovative digital marketing strategies that enhance brand awareness, drive client engagement, and generate targeted lead growth across multi-channel platforms. At Battelle, I spearhead AI-powered marketing initiatives that position the organization at the forefront of science, research, and philanthropy.My role extends to overseeing comprehensive digital content strategies, social media, and communication initiatives that amplify Battelle’s mission and impact. I am passionate about leveraging emerging technologies and data-driven insights to optimize marketing performance and create meaningful connections with our audiences.As a brand ambassador, I ensure consistency and alignment across all digital mediums, driving brand identity and engagement at a national level. My work is fueled by a deep commitment to innovation, collaboration, and creating lasting value for both the organization and its stakeholders.I am fortunate to be part of a forward-thinking company that is transforming industries and making a difference in the world, and I’m excited to continue driving change through impactful digital marketing strategies.

Education

• Purdue University Northwest

  Bachelor of Arts (BA), Communications

  1991 — 1993

Skills

• User Interface Design
• Open Source
• New Business Development
• Web Content Management
• Instructional Design
• Community Building
• Branding & Identity
• Mac Os X
• Indesign
• Creative Direction
• Photoshop
• Os X
• Html
• Project Management
• Event Planning
• Illustrator
• Web Development
• Visual Communication
• Flash
• Art Direction
• Web Design
• Graphics
• Marketing
• Information Graphics
• Dreamweaver
• Advertising
• Newsletters
• Css
• Graphic Design
• Social Media Marketing
• Php
• Wordpress
• User Experience
• Photography
• Adobe Acrobat
• Design Thinking
• Drupal
• Social Media
• Adobe Creative Suite
• Design Strategy