Ian Lauth

About Ian Lauth

Customer-obsessed growth marketing leader leveraging data insight to drive explosive growth through lead generation, funnel optimizations and creative campaigns. Savvy growth strategist in SaaS B2B marketing with extensive background in demand generation, paid media, email nurture, organic social, webinars, events and content strategy, all with a hyper focus on increasing lead volume and improving lead quality in support of revenue growth objectives and attributable ROMI.

Experience

1. Director of Product Marketing, Ai

   F5

   Dec 2025 — Present · Seattle, WA, US

   Lead F5’s AI product marketing strategy, driving messaging, positioning, and GTM motions that accelerate AI customer acquisition and revenue- Own cross-functional AI launches, including Tier 1 initiatives, aligning Product, Sales, Corp Comms, and Alliances to deliver market-ready execution at speed- Drive AI demand generation through differentiated storytelling, executive narratives, and field enablement that fuel pipeline and expansion within strategic accounts- Build and scale a high-performing AI PMM organization, making decisive talent moves, developing leaders, and elevating operational rigor- Define and evolve F5’s AI reference architectures, simplifying complex AI ecosystems for technical and executive audiences- Develop interactive digital experiences that highlight F5 and partner value across AI data, infrastructure, and security workflows—driving strong customer engagement- Shape F5’s external AI story through campaigns, use cases, analyst relations, and event amplification, securing key visibility in industry reports and media- Influence executive stakeholders to accelerate decision-making, streamline GTM processes, and increase organizational agility- Partner closely with Product Management to guide roadmap clarity, strengthen AI solution-market fit, and inform future product investments- Champion talent development by mentoring PMMs, leading internship programs, and fostering a culture of speed, clarity, and accountable execution.

Education

• UW Foster School of Business

  BA Business Administration, Marketing

  2005 — 2009

• University of Washington

  BA, Business Administration (Marketing)

  2005 — 2009

Skills

• Advertising
• Online Advertising
• Marketing
• SEO
• Brand Management
• Customer Service
• Editing
• Sales
• Microsoft Excel
• Newsletters
• Management
• Direct Mail
• Online Marketing
• Social Media Marketing
• Direct Marketing
• Social Networking
• Facebook
• Email Marketing
• Digital Marketing
• Social Media
• Leadership
• Marketing Communications
• Event Planning
• Strategy
• Marketing Strategy