Ankit Kumar Dhasmana

About Ankit Kumar Dhasmana

I am a highly driven Performance Marketing and Biddable Media expert with 11+ experience in designing and executing data-driven ads strategies that directly translate into revenue growth and strong customer Lifetime Value (LTV).My journey, rooted in a lifelong passion for the internet, has evolved into specializing in full-funnel Campaign Management across diverse industries, including BFSI, E-commerce, B2B SaaS, and FinTech.Key Proficiencies:Performance Marketing: Expertise in maximizing Return on Ad Spend (ROAS), lowering Customer Acquisition Cost (CAC), and executing Conversion Rate Optimization (CRO) tactics.Biddable Media: Deep proficiency in key platforms, including Google Ads (Search, Display, PMax) and Meta Ads Manager (Facebook & Instagram), with hands-on experience in Audience Segmentation, A/B Testing, and Bid Strategy Optimization.Analytics & Reporting: Certified in Google Analytics 4 (GA4), leveraging Attribution Models and Looker Studio for transparent Stakeholder Reporting and campaign forecasting.Key Results :Scaled monthly ad spend from $10K to a 7-figure annual budget while maintaining a positive ROAS of 3.5x.Optimized paid social campaigns to reduce CAC by 40% quarter-over-quarter.Implemented a new geo-targeting strategy across Paid Search that delivered a 25% lift in qualified leads.Beyond the Metrics:I believe the future of marketing lies in a blend of strong data analysis and cross-functional collaboration. When I step away from campaign dashboards, I’m exploring the latest industry trends, sharing insights, and giving back to the community through regular volunteering.Let’s connect to exchange insights on the future of Ad Tech or to explore opportunities where I can drive your next wave of exponential growth.Reach out via email at a•••••••@gmail.comTalk About :#DigitalAdvertisement #PerformanceMarketing #BiddableMedia #GoogleAds #MetaAds #ROAS #CAC #CRO #GA4 #PPC #PaidSocial

Experience

1. Senior Manager - Paid Media

   dentsu

   Sep 2022 — Present

Education

• 🏆 Digital Payout

  Advance Digital Marketing, Digital Marketing

  2016 — 2016

• Welingkar Institute of Management

  Master of Business Administration - MBA, Advertising & Media

  2019 — 2021

• Monad University

  Bsc IT, Information Technology

  2011 — 2014

Skills

• Passion for Helping Others
• Linkedin Marketing
• Social Media Optimization (Smo)
• Pay Per Click (Ppc)
• Web Content Writing
• Bing Ads
• Passion for Success
• Mind Power
• Business Planning
• Google Webmaster Tools
• Helping Others Succeed
• Creativity
• Twitter Marketing
• Facebook Marketing
• Mobile Marketing
• Instagram Marketing
• Email Marketing
• Linkedin Advertising
• Google Analytics
• Social Media Marketing
• Hardwork
• Futures Thinking
• Google Adwords
• Search Engine Optimization (SEO)