Ian MacDonald
Chief Marketing Officer @AutoTrader.ca
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WORK HISTORY
Chief Marketing Officer @AutoTrader.ca
Toronto, ON, CA
From 16M visits to 25M visits in 2 years.+25% market share in 24 months for this mature, market leading brand. Leading the Marketing function for all TRADER Corporation brands; AutoTrader.ca, AutoHebdo.net, Les Pac, AutoSync etc. I\'m accountable for- Consumer Marketing incl. SEO & Editorial Content, PR - B2B Marketing - Insights & MI - UX and UI - Consumer product In my tenure- Consumer market share increased 18%(absolute, not relative)- Dealer NPS improved 50 points - Leads from B2B prospects grew +192% YoY - Pricing function delivered +$15M to topline - Unaided awareness +14 pts - developed the AutoSync brand and strategy via leading the brand sprint process.
EDUCATION
University of Southampton
BSc (Hons), Management Science
MiniMBA
Brand Management
University of London
CIM Diploma, Marketing
MiniMBA
Marketing Communications
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