Aniket Srivastava

About Aniket Srivastava

I work at the intersection of product, growth, and data, helping teams make better decisions and build scalable growth systems. With 7+ years of experience across Web3, SaaS, finance, media, and technology, my focus is on using data to shape strategy and drive meaningful business outcomes.Currently, I lead Growth and Analytics at Zeeve, where I own growth strategy and analytics across the full user lifecycle, including acquisition, activation, retention, and lifetime value. I work closely with product, engineering, and leadership teams to identify leverage points, prioritise initiatives, and convert insights into sustained impact.My analytics work is centered on problem framing and decision support. I focus on funnel diagnostics, cohort and behavior analysis, segmentation, and experimentation strategy to guide where teams should invest, what to stop, and how to improve outcomes at scale.On the growth side, I design and scale data led growth systems such as product led experiments, lifecycle strategies, and acquisition engines. I have helped build and scale growth foundations across both Web2 and Web3 products, with a strong emphasis on sustainable and compounding growth rather than short term tactics.At my core, I blend product thinking, data led strategy, and growth leadership. My goal is not to track metrics, but to influence decisions, align teams, and move the business forward.

Experience

1. Growth & Analytics Manager

   Zeeve

   Jan 2025 — Present

   As a Growth and Analytics Manager, I focus on scaling user growth, improving retention, and driving performance using data and automation. My work combines marketing, product, and analytics to deliver measurable business results.I use tools like SQL, Power BI, GA4, Python, and on-chain analytics to track key metrics such as CAC, LTV, retention, and user behavior. I lead organic growth through SEO and content strategies, optimize websites through A/B testing and heatmap analysis, and manage cross-functional projects to boost conversion and engagement. On the analytics side, I build real-time dashboards, run predictive models to forecast trends and detect churn, and automate reporting workflows to save time and improve accuracy. I collaborate closely with product, marketing, and engineering teams to align data with business decisions. I analyze on-chain data to monitor ecosystem growth, user adoption, and infrastructure performance, using these insights to inform scalable growth strategies.

Education

• CHANDIGARH UNIVERSITY

  Master of Science - MSc, Data Science

• Alagappa University

  Bachelor of Science - BSc, Mathematics