Ian Hennessy

About Ian Hennessy

Seasoned marketing and sales leader, passionate about collaborating to bring marketing concepts to commercial life. Committed to building business strategies that strengthen the organization\'s P&L while generating value for customers. Expert translator of market, consumer, and industry data and research to identify end-user needs, paving the way for successful go-to-market and point-of-sale strategies.

Experience

1. Director of Product Marketing

   Risepoint

   Jan 2023 — Present

   Bridging the gap between Marketing and Business Development, to drive growth through strategic market entrance with new university partners, leveraging full-stack marketing acumen to shape commercial strategy.* Marketing POC during the business development process* Architect of market sizing projections and to-go-market evaluation* Catalyst for operations changes in our customer acquisition process* Led roll-out of AI insights platform informing decisions across the funnel

Education

• Bellarmine University

  BA, Business, Economics

  1999 — 2003

• Wake Forest University School of Business

  MBA, Business Administration and Management, General

  2011 — 2012

Skills

• Strategic Planning
• Retail
• Consumer Products
• Marketing Management
• Market Analysis
• Competitive Analysis
• Advertising
• Sales
• Management
• Product Development
• Leadership
• Product Marketing
• Sales Presentations
• P&L Management
• Market Planning
• Multi-Channel Marketing
• Pricing Strategy
• Account Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Management
• Marketing Communications
• Marketing
• Promotions
• Pricing
• Product Management