Ian Goddard
Head of Technical & Integrated Partnerships @Alpine Formula One Team
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WORK HISTORY
Head of Technical & Integrated Partnerships @Alpine Formula One Team
Oxford, GB
Alpine Formula One Team: Evolution of my Technical Partnerships role in working closely with Team Partners across the Partnership lifecycle, from acquisitions to engagement/integration and though to renewals. Working closely with our diverse portfolio of Team Partners and internally with Sales, Hospitality & Partner Management to maximise benefits for the team and the partnering brand. Design background in both F1 Engines and F1 Chassis programs.
EDUCATION
City St George’s, University of London
Bachelor of Engineering (BEng), Mechanical Engineering
City St George’s, University of London
STEM/WISE Management - NVQ Level 3 (2x A-Level equivalent), STEM Project Management & Team Building (in addition to BEng degree)
Oxford Brookes University
Honorary Doctorate (Hon EngD), Engineering
Roade School
Secondary (High School) Education
Cranfield University
MSc, Knowledge Management for Innovation (inc CIM, Computer Integrated Manufacturing)
SKILLS
ABOUT IAN GODDARD
At Alpine F1 Team, my role encompasses a wide range of tasks building on my 28 years of F1 experience working across Engineering (chassis+ powertrain design) and Commercial/Marketing/Operational roles including- Responsibility for the partnerships with our parent stakeholder: Group Renault, Alpine Cars & Mobilize Financial Services- Management of select Team Partners and integration of any technical products and services across Engineering, IT, Operations, Manufacturing, “On Car” and Sustainability as subject expert- Deep involvement in the recent growth and restructure of an F1 commercial partnership team, including ownership of process, methodologies and recruitment across Acquisitions, Insights & Partner Management, and building a bespoke CRM system to manage and standardise workflows- Deal structure, costing and packaging: Assets, rights, activation and pre-contract/pre-renewal deal shaping- Commercial Business Intelligence and Partnership Analytics with deep F1 experience- Commercial Deal negotiation expertise to support internal Sales team and external agencies, bringing a unique, F1 knowledge and integration to help shape deal ROI and justify Partnership- Establishing and developing brand relationships and partner storytelling through F1- Team speaker presentations/hospitality across the world on behalf of Team Partners, deputising for Technical Leadership/Exec Management on a range of subjects as nominated spokesperson- Managing/hosting flagship B2B/media/analyst events for partners and parent (car) company at and around F1 races globally, including trackside activation and Exec/C-Level hosting- University/Academic Innovation Partnerships & Advisory Board representation – in the past also lead (technical) graduate and intern selection from within the Engineering Team, awarded Honorary Doctorate in Engineering- CSR, D&I, STEM programs showcasing F1 to future engineers in collaboration with Team Partners- Sustainability & energy transformation partnerships and industrial collaborations aligned with F1, UN, PAS and ISO decarbonisation goals across facilities, logistics and trackside.Previous extensive F1 technical engineering background in engine design and chassis (composites) design with Lotus F1, Renault F1 & Arrows F1, along with early years IRL/Indy 500 and Aston Martin road car projects.
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