Ian Gertler

About Ian Gertler

Life philosophy on leadership (favorite quote):\"If your actions inspire others to dream more, learn more, do more and become more, you are a leader.\"(John Quincy Adams)Respected marketing, communications, editorial and digital strategy executive focused on connecting the dots between people, processes and technology. while collaborating with industry-leading organizations and start-ups to redefine the norms. Forged relationships with world-class partners and pushed the limits with emerging technologies teams to create positive experiences and make an impact on people’s lives. Serve(d) in board and advisory capacities. Proud dad of two sons. New York sports fan, even after relocating a while ago: Yankees. Giants. Knicks. Rangers. Okay, Carolina Hurricanes too.Actively involved in marketing strategy for digital transformation, SaaS / cloud, analytics, cybersecurity, FinTech, Internet of Things (IoT), blockchain / Web3, employee and customer experience, design thinking, product-led growth (PLG), artifical intelligence (generative+ AI / AIOps), storytelling and the future of work. Advocate for improving education and empowering people. Two things you\'ll frequently hear from me: Digital transformation is often seen as tech-first, but it\'s people-centric and more about the transformation of behaviors and outcomes reinforced by innovation. The future of work (and life) is reliant on the ongoing present of education (in all ways, formats and environments). Accolades include:*Forbes Top 50 CMOs By Social Influence: http://bit.ly/Forbes50SocialCMOs*Top 100 Most Influential CMOs*Top 100 Digital Transformation Influencers*Top CMOs on Twitter, worldwide*Top 1% viewed Linkedin Profile*Startup Madness judge/co-host*Inclusion in David Pogue\'s book,\"The World According to Twitter\"*Web Marketing Association judge*Leading creative marketer - Seth Godin\'s \"Bull Market\"My 2¢ social disclosure: posts shared represent my opinions and perspectives vs any organization, even when sharing or commenting on those of others.

Experience

1. Chief Marketing Officer (CMO)

   Blubird

   Nov 2023 — Present

   Blubird is an integrated blockchain-based software-as-a-service (SaaS) platform offering Web3 founders, investors and traditional financial services organizations with a comprehensive holistic platform including individual modules for tokenization, cap table and equity management, real-world assets (RWAs) and fundraising capabilities in a secure, efficient, compliant and evolving environment; addressing the growing Web3 and digital assets needs and opportunities, while bridging the decentralized and traditional finance (institutional) ecosystems for the present and future.Focus areas: Web3, FinTech, blockchain, real-world assets (RWAs) and artificial intelligence (AI).

Education

• Coursera.org

  Gamification

  2012 — 2012

• State University of New York at Oswego

  BS, Business Administration (Major); Economics (Minor); Marketing (Concentation)

  1992 — 1995

Skills

• Marketing
• Internal Communications
• Corporate Communications
• Branding & Identity
• Digital Strategy
• Content Strategy
• Social Media
• Social Media Marketing
• Social Business
• Editorial
• Start-Up Ventures
• Social Media Education
• Writing
• Blogging
• Cause Marketing
• Creative Strategy
• Advertising
• Market Research
• Mentoring
• Advisory Boards
• Entrepreneur
• Agile Project Management
• Scrum
• Google Analytics
• Google Adwords
• Spredfast
• Radian6
• Sysomos
• Hootsuite
• Facebook
• Youtube
• Twitter
• Linkedin
• SEO
• Sem
• Corporate Branding
• Brand Awareness
• Enablement
• Mobile Marketing
• Social Media Communications