Ian F.

Director of Category Management @Easton Diamond Sports, Llc

Lead the batting helmet, personal protective and bag categories from conception, development, user-testing through to go-to-market launch • Guided product development team through multi-year stage gate processes to deliver highly-functional and market-appropriate products • Partnered with sales to tailor product mix for key retailers leading to 25% growth in helmet sales while improving margin and market share • Launched a pioneering protective collection for the underserved slow pitch softball segment, generating an incremental revenue stream • Realized company objectives by working cross-functionally with design, engineering, quality, finance, operations and external partners • Promoted profitability through product pricing, category budgeting, margin analysis and forecast analysis