Ian Dowd
Sales and Marketing Director @High Speed Training
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WORK HISTORY
Sales and Marketing Director @High Speed Training
Leeds, GB
Achieve year-on-year double-digit revenue growth, formulated the commercial strategy and successfully lead the sales, marketing and support teams.High Speed Training is a leading online training provider, delivering accredited digital training thathelps people to be engaged, effective and safe in the workplace.Responsibility for business and marketing strategy, customer insight, customer acquisition, SEO, PPC, social media, branding, new course development and marketing automation to grow High Speed Training - inline with the guiding mission and vision. Promoted from Head of Marketing.
EDUCATION
Lancaster University
BSc (Hons) 2:1 Marketing Management, modules included, Corporate Strategy, Organisational Buying Behaviour, Advertising, Corporate Law, Direct Marketing
SKILLS
ABOUT IAN DOWD
A strategic marketing and commercial leader focused on digital demand generation, sales and brand building to achieve growth targets. Experience of global and geographically diverse marketing strategy. I’ve worked in senior roles in SaaS, Managed Service, EdTech, Online Training and HR industries with a proven track record of success. Passionate about working in partnership with sales people and business managers to deliver tangible results. I’ve held senior roles in tech companies from £1m turnover, to £500m turnover, allowing them to meet their growth targets. A proven ability in applying strategic models to specific situations, to formulate, execute and report on supporting activity. I combine digital techniques and online marketing, with offline and traditional approaches for maximum impact. I\'ve worked in high-end solution based B2B environments with average contracts in the hundreds of thousands of pounds and online transaction focused B2C. Specialties: business strategy, digital marketing, sales, account management, social media, demand generation, search marketing, PPC, SEO, sales enablement, brand building, product/service portfolio management, partnership marketing, events.
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