Ian Ashley
Design Alliances Business Developer @Steelcase
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WORK HISTORY
Design Alliances Business Developer @Steelcase
London, GB
Driving sales growth and client engagement across EMEA for the global leader in workplace design, with a focus on interior designers, design & build firms, and furniture consultants.• Developing and maintaining strong, trust-based relationships with design-led professionals - becoming a go-to resource for workplace insights, solutions, and support.• Leading consultative sales engagements that combine commercial awareness with deep understanding of client needs, business strategy, and design intent.• Championing creative, content-led business development through initiatives such as \"Contemplating Creativity\", a self-produced podcast exploring the role of creativity in design and business: Listen on Apple Podcasts or Spotify• Consistently recognized for clear, engaging communication and an empathic, long-game approach to relationship building.
EDUCATION
East Birmingham College
City & Guilds: Computer Aided Design & Draughting / 3D Design / Solid-Modeling
The Manchester Metropolitan University
BA(Hons), 3D Design
SKILLS
ABOUT IAN ASHLEY
Curious by nature. Creative at heart. Commercially focused in action.I thrive on building genuine relationships, solving complex problems, and communicating with clarity and impact.With a background in design and a career rooted in business development, I bridge the gap between creativity and commerce.But what truly drives me is people - understanding what makes customers tick, fostering long-term partnerships, and building cultures where collaboration and innovation flourish.Let’s connect if you value curious minds, critical thinking, and human-centred leadership.
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