Ian Cruickshank

Head of Global Transformation @WPP

London, GB

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

Reveal Contact Details

Signup · Get unlimited contacts

WORK HISTORY

Aug 2018 — Present

Head of Global Transformation @WPP

View department →

London, GB

Helping guide BAT to deliver one of the biggest global transformations in history. From a 100yr old tobacco company to a next generation stimulation company that helps smokers move to reduced risk products and beyond. Driving the adoption of digital, data & technology to build new brands in new categories and create new business models that generate outstanding growth.

EDUCATION

1991 — 1994

Newcastle University

1st class, Architecture

SKILLS

AdvertisingCulture ChangeDirect MailOnline AdvertisingB2bDirect MarketingCorporate BrandingSocial Media MarketingSEOCopywritingInteractive AdvertisingCrmCsrManagementCustomer InsightDigital MediaOutdoor AdvertisingInteractive MarketingB2b MarketingChange ManagementCampaign ManagementBrand ManagementUser ExperienceContent StrategyB2cMarketing StrategyMedia PlanningEcrmSemConcept DevelopmentMulti-Channel MarketingDigital StrategyStrategyE-CommerceMobile MarketingCreative StrategyBrand DevelopmentSegmentationCorporate Social ResponsibilityCreative Direction

ABOUT IAN CRUICKSHANK

Seasoned marketing leader with a successful history of growth and transformation. A customer focused and data driven approach combined with a pragmatic and entrepreneurial style helps accelerate transformation in an increasingly complex world.In-depth experience of working with the disruptors as well as the large traditional institutions disruptors aim to topple.

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.