Ian Mason
Digital Marketing Strategist | SEO & Local Search for Law Firms | Podcast Guest + Workshop Host | 12+ Years Driving ROI
- Role
- Digital Marketing Manager at Zillametrics
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Ian Mason
Ian Mason is a Digital Marketing Strategist with 12+ years of experience helping law…
Experience
Digital Marketing Manager
Oct 2024 — Present
Crafted a growth strategy for a California-based business law attorney by analyzing CRM data and Google Analytics insights to identify client demographics and engagement trends. Developed a heat map to recommend optimal locations for potential new Google Business Profiles, while also informing the 2025 website content strategy to improve lead generation and visibility for Business and Employment Law services.Facilitated on-boarding and strategy calls for law firm clients, aligning expectations, verifying critical details, and securing necessary access. Conducted competitor and practice area research to create tailored annual content strategies that enhanced lead generation and visibility.Managed Google Local Service Ads (LSAs) for 15 clients, overseeing budgets, ad activation, and troubleshooting with Google support alongside the PPC manager. Set up LSA accounts for six clients, handling client communication and on-boarding. Additionally, developed internal SOPs to streamline LSA account management processes.Key Results: Boosted organic traffic by 45% month-over-month for an Ohio Real Estate attorney, with 135 calls in December, 50.4% of which were from first-time callers, driving higher lead engagement and conversion rates.For a Colorado attorney Increased organic traffic to a peak of 3.8K in January, maintaining a stable post-holiday baseline of 2.9K +, with 75 total form submissions (54.7% from first-time users), driving consistent client engagement and lead generation.
Education
Savannah College of Art and Design
Bachelor of Fine Arts - BFA
Skills
- Marketing
- Illustrator
- Social Media Marketing
- Creative Writing
- Web Design
- Brochures
- Marketing Strategy
- Graphic Design
- Indesign
- Innovation
- Photoshop
- Social Media
- Advertising
- Magazines
- Adobe Creative Suite
- Customer Service
- Illustration
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