Ian Baer

About Ian Baer

I’m a master brand and marketing strategist and architect with 30+ years of experience helping companies stop talking at customers—and start connecting with them.I’ve led strategy for Fortune 100s, high-growth startups, and everything in between—shaping global campaigns, launching new categories, and building teams that challenge conventional thinking. My work spans CPG, retail, tech, media, and health—and includes casework that’s driven 5–12X performance and cut wasted spend by up to 80%.And here’s the truth: the work has consistently outperformed the market. Not once. Not in one vertical. But over decades.That’s not because I had a playbook. It’s because I didn’t.My background is in journalism and social science. I wasn’t trained to push messages—I was trained to understand people. To ask better questions. To find the signal behind the story. That perspective—unorthodox at the time—is now the line between what works and what doesn’t in modern marketing.That’s the perspective Sooth is built on. And it’s what led us to build Eli: the Emotional Logic Interface trained to see what actually drives human behavior.Eli is powered by over 300 million people and emotional and behavioral signals. He shows you what most marketing misses—and predicts what people will do next.No dashboards. No guesswork. Just signal you can act on.If you’re building a brand that wants to connect on a deeper level—or tired of work that performs like a coin toss—let’s talk.

Experience

1. Chief Marketing Officer

   Legacy Maker Farms

   Apr 2026 — Present · Fairmount, IN, US

Education

• Fordham University

  B.A., Media Studies

Skills

• Copywriting
• Digital Strategy
• Facebooking
• B2b
• Direct Marketing
• Social Media
• Database Marketing
• Marketing
• Management
• Sem
• Street Dance
• Direct Mail
• Shoes
• B2b Marketing
• Archery
• Mobile Marketing
• Brand Development
• Social Media Marketing
• Lead Generation
• Karate
• Brand Architecture
• Integrated Marketing
• Business Development
• Digital Marketing
• Interactive Marketing
• Creative Direction
• Karaoke
• Crm
• Digital Media
• Strategy
• E-Commerce
• Weightlifting
• New Business Development
• Email Marketing
• Advertising
• Creative Strategy
• Leadership
• Fun
• Marketing Communications
• Marketing Strategy