Ishan Anand
Software Engineer @Meta
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WORK HISTORY
Software Engineer @Meta
Spearheading the end-to-end technical strategy and development for Audience Network, a global-scale ads delivery product enabling third-party app monetization. Managing the complete product lifecycle—from identifying high-impact opportunities and defining multi-half roadmaps to hands-on architectural design, cross-functional execution, and launch management. Navigated ambiguities, identified critical integrity issues and drove a multi-half cross-org initiative to mitigate the risks that helped retain high value advertisers - Received Reliability Star award at ads org level for this effort - Established a new integrity vertical within the team, creating scope for three additional engineers and bringing previously nonexistent expertise to the team that earlier relied on central integrity support Serving as the area owner and expert in ads categorisation, ads quality control and integrity. They are global scale, high availability, low latency distributed systems handling billions of requests per day Defined a 2-year technical strategy and roadmap for ads categorization and quality, leading a small team to deliver complex projects that increased ads volume by ~3% and revenue by ~7% Led a small team, architected and implemented a \"zero-to-one\" system to ensure compliance with the Digital Marketing Act (DMA), navigating highly ambiguous privacy regulations and complex dependencies Gained understanding of the entire ads delivery, attribution and measurement stack. Delivered key ads retrieval projects that unblocked a significant incremental revenue gain,~3% of Audience Network’s total Delivered multiple optimisations and engineering excellence projects around code refactors, framework migrations, observability etc. Mentoring engineers to help them navigate complex and challenging performance cycles and with their promotion to the next level. Onboarded several new joiners into the team
EDUCATION
Institute of Technology, Bilaspur
Bachelor of Technology (B.Tech.), computer science and engineering
Guru Gobind Singh Public School, Bokaro Steel City
senior school, Mathematics and Computer Science
SKILLS
ABOUT ISHAN ANAND
Senior Software Engineer with 12+ years of experience in backend development, most recently at Meta leading initiatives generating multi-million dollar revenue growth working at various layers of a complex, global-scale user-facing ads delivery product. Specialized in end-to-end design and development of large scale distributed web applications. Proven track record of leading small teams, collaborating cross-org/functionally to deliver complex projects in a fast paced environment. Skilled in various programming languages, primarily Python, with a strong foundation in data structures and algorithms, and system design. Received multiple awards and appreciations for dedication and execution excellence.
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