Ian L.
Product Marketing Professional | Driving Product Growth | Product Marketing Strategy
- Role
- Snr Technical Pmm at Parallels
- Location
- Norfolk, MA, US
- LinkedIn followers
- 500 followers
About Ian L.
I have over 10 years of experience in product marketing, product management, and strategic partnerships, focusing on high-technology products and markets. I hold three HubSpot certifications in inbound, content, and email marketing.My core competencies include managing the product lifecycle from concept to delivery, creating buyer personas and value propositions, launching integrated marketing campaigns, generating demand and awareness, and enabling and training sales teams. I have a successful track record of bringing products to market and managing existing products that meet customer and market needs while adhering to corporate objectives. I am passionate about transforming how businesses manage and leverage their contracts, and I enjoy working with a talented and diverse team of product marketers and managers.
Experience
Snr Technical Pmm
Oct 2023 — Present
Education
Merton Technical College
HND, Electronics & Telecoms
1978 — 1980
Skills
- Product Launch
- Partner Management
- Product Lifecycle Management
- Document Management
- Storage
- Salesforce.com
- Sales Enablement
- Product Management
- Market Research
- Demand Generation
- Hubspot
- Go-to-Market Strategy
- Iot
- Multi-Channel Marketing
- Management
- Strategic Partnerships
- Direct Sales
- Positioning
- Competitive Analysis
- Sales Process
- Start-Ups
- Enterprise Software
- Sales Management
- Software Industry
- Crm
- Saas
- Business Alliances
- Product Marketing
- Solution Selling
- Strategy
- Messaging
- Analyst Relations
- Marketing
- Product Development
- Channel Partners
- Sales
- Lead Generation
- Business Development
- Marketing Automation
- Program Management
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