Ian Twigg
Bachelors in Marketing | Market Research and Analytics Masters Student at Michigan State
- Role
- Marketing Intern at Milwaukee Tool
- Location
- East Lansing, MI, US
- LinkedIn followers
- 500 followers
About Ian Twigg
Michigan State Sophomore | Marketing Major
Experience
Marketing Intern
May 2025 — Present
Worked cross-functionally with mechanical and electrical engineers on 4 parallel projects, serving as the voice of the user to drive critical-to-quality decisions• Researched, designed, and presented a $6M new product development pitch backed by field research, competitive analysis, and data-driven opportunity projections• Completed an 11-week capstone project researching and scoping a sales enablement app to streamline product launches, culminating in a presentation to Milwaukee Tool executives
Education
International Academy
International Baccalaureate
Michigan State University - Eli Broad College of Business
Bachelor of Business Administration - BBA, Marketing
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