Ian Scott
Co-founder @Rema Report
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WORK HISTORY
Co-founder @Rema Report
Leicester, GB
An exciting new venture, assessing the physical and digital customer touchpoints for Retail, Malls, Residential and Mixed Use developments. Located in Las Vegas, USA and London, UK, REMA provides a comprehensive overview of your offer.
ABOUT IAN SCOTT
20 years ago, I started working at a POP agency in Leicester, UK. It was my first exposure to the world of retail. And I was hooked. Retail is where every bit of marketing activity finally delivers – when the end customer finally puts their hand in their pocket (or taps their phone, or shows their face…you get the picture….). Then we consider shoppers – the fickle, inconsistent, emotionally driven variable that makes it so hard to be sure you got it right. The behavioural aspect of shoppers intrigues me and I love considering their viewpoint. All of this fascination leads me to starting my own consultancy, aiming to share what I have learnt and to help a broad range of retailers, brands and agencies to clarify their view on the retail landscape. I can provide a variety of services that include- researching and developing retail & marketing strategies; scoping objectives, researching target audiences, developing message hierarchy and implementation - presenting global retail trends so you can see developing behaviour and solutions across different categories - hosting retail safaris that are product and brand agnostic to view first hand, great examples of retail best practice - sharing shopper marketing insights and retail research to provide a broader understanding of how retail is evolving -Introduce and develop innovation programmes; clarifying key objectives, identifying and evolving relevant new ideas that can go into store - creating effectiveness processes to measure, understand and improve your POS efficiency in-store. Take a look at my posts and articles to see if my viewpoint resonates with your own. If so, please get in touch. PLEASE NOTE - I have spent 5 years building my network of connections, through bespoke content, commentary and opinions. As a result, I am not interested in leveraging this network to sell your products for a commission. I am flattered that you might think I have the coverage you could benefit from, but that is not why I use LinkedIn. Thank you.
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