Ian Schulte

About Ian Schulte

I’m a UNCW College of Arts & Sciences graduate with a diverse background blending artistic vision and technical expertise. Based in Brooklyn, New York, I leverage 10 years of experience in customer-facing roles, creative direction, production, and E-commerce management.My career journey has uniquely positioned me at the intersection of creativity and business. My work in retail honed my skills in customer engagement, while my subsequent roles have allowed me to craft compelling brand narratives and manage dynamic E-commerce spaces. This combination equips me with a keen aesthetic eye for branding and a deep understanding of the technical aspects needed to drive business success.I thrive on integrating my multifaceted skills into innovative projects. Currently, I lead the creative strategy at Legacy Knitting / Socco Family of Brands in Wilmington, North Carolina, where I drive brand development, and oversee creative initiatives.I’m passionate about exploring new opportunities that allow me to apply my diverse skill set and continue growing both personally and professionally.

Experience

1. Head of Creative

   Legacy Knitting

   Jul 2024 — Present · Wilmington, NC, US

   As the head of creative, I drive the creative strategy and visual identity at Legacy Knitting / Socco Family of brands. I oversee all aspects of brand development, graphic design, tech packs, website management, social media, and content production. My role blends artistic vision with technical expertise to elevate the brand and engage our audience effectively.Key Responsibilities:Brand Development: I develop and execute comprehensive brand strategies to enhance our brand identity and market positioning. I ensure consistency across all touchpoints and channels, reinforcing our brand\'s presence and impact.Graphic Design: I lead the design of marketing materials, digital assets, and product visuals. I create compelling graphics that align with our brand’s aesthetic and strategic goals, maintaining a cohesive visual identity.Tech Packs: I oversee the creation and management of tech packs for our product lines, ensuring accuracy and detail in specifications to support seamless production processes.Website Management: I manage and optimize our company website to enhance user experience, drive engagement, and support e-commerce objectives. I collaborate with web developers and designers to implement updates and improvements.Social Media: I develop and execute social media strategies to build brand awareness, engage with followers, and drive traffic to our website. I create and manage content calendars, campaigns, and promotional activities.Content Production: I oversee the creation of engaging content, including photos, videos, and written materials. I work closely with photographers, videographers, and writers to produce high-quality content that reflects our brand’s voice and values.Market Trends: I stay current with industry trends, emerging technologies, and the competitive landscape. I apply these insights to innovate and adapt strategies, ensuring our brand remains relevant and forward-thinking.

Education

• University of North Carolina Wilmington

  Bachelor of Arts - BA, Fine and Studio Arts

  2018 — 2020