Ian Samuel
Ad Tech Industry Expert - Specializing in Display, Native, CTV, Audio & Programmatic Advertising - Driving Innovation & Growth in Digital Marketing
- Role
- Business Development Director at The E.W. Scripps Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Ian Samuel
Revenue leader with 20+ years of experience driving growth across media, programmatic, SaaS, and retail media ecosystems.I build scalable revenue engines — from new business development and demand partnerships to pipeline strategy and long-term client success. Experienced in closing complex $500K+ ARR deals, expanding publisher monetization, and scaling programmatic revenue across open market, PMP, and PG.Strong background in audio, digital, and data-driven advertising, with deep expertise across SSPs, DSPs, CRM systems, and advanced measurement solutions.Known for combining strategic vision with hands-on execution to unlock new revenue opportunities and accelerate performance.
Experience
Business Development Director
Apr 2025 — Present · New York, NY, US
Drive business development across connected TV, sports partnerships, and retail media to deliver revenue growth and market expansionBuild and manage partnerships with national advertisers, agencies, and retail media networks to align solutions with client objectivesDevelop go-to-market strategies leveraging premium CTV inventory, sports content, and cross-platform media assetsNegotiate and close high-value deals to expand advertiser access to data-driven, brand-safe environmentsCollaborate with sales, product, and marketing teams to create custom partnership packages across sports, CTV, and retail media categoriesProvide client education and thought leadership on programmatic CTV, audience targeting, and retail media solutionsIdentify new revenue streams and vertical opportunities within the evolving digital media and advertising landscapeServe as a trusted advisor to clients, delivering strategic insights, campaign optimization, and yield recommendations
Education
Moody Bible Institute
B.A, Bible Theology and Communications with emphasis on Electronic Media
1995 — 1999
Skills
- Crm
- Marketing Research
- Strategy
- Sales Operations
- Direct Marketing
- Social Media Marketing
- Business Development
- Media Planning
- Digital Marketing
- Sales Management
- Marketing
- Sales
- Social Media
- Social Networking
- Integrated Marketing
- Management
- Marketing Strategy
- Salesforce.com
- Market Research
- Training
- New Business Development
- Digital Media
- Customer Insight
- Advertising
- Online Advertising
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