Ian Redpath

Senior Behavioural Scientist @The Behaviouralist

London, GB

I split my time between developing new business and delivering behavioural science projects across sport, local government, insurance, financial services, transport and retail sectors. I work on projects from start to finish; from the scoping and researching to designing, implementing and evaluating interventions. I also support clients to scale findings and embed behavioural science into their operations. I have built our work with local government and now work on sport. Leveraging the reach and engagement of professional sport and focus on tackling inactivity.