Ian Recio

About Ian Recio

Experienced digital content and engineering professional with 15+ years of expertise driving seamless customer experiences across global web and mobile platforms.Currently a Principal Engineer at Verizon, I lead end-to-end digital content production for Devices across Verizon.com and the MyVerizon app. I collaborate cross-functionally with teams like Device Marketing, Engineering, and CMS Ops to deliver high-quality user experiences—partnering with major brands like Apple, Samsung, and Google. My work spans content publishing, defect troubleshooting, system migrations (Amdocs CMS), testing in pre-prod, process optimization, and documentation via Confluence and JIRA—streamlining workflows and reducing churn.Previously at Apple for over a decade, I managed digital content operations and merchandising strategy for Apple.com/store, the Apple Store App, and five global platforms across 39 countries. I played a key role in launching global campaigns, product launches, and online retail programs by partnering closely with marketing, business, and engineering stakeholders. My work directly contributed to optimizing the performance and consistency of Apple’s e-commerce experience.Passionate about the intersection of content, technology, and user experience, I thrive in fast-paced, cross-functional environments where I can deliver operational excellence and innovate at scale.

Experience

1. Principal Engineer - Digital Catalog Management

   Verizon

   Jul 2022 — Present

   Publish & maintain comprehensive digital content for Verizon.com and the MyVerizon Mobile App using CMS, HTML & CSS. Collaborate with major electronic brands such as Apple, Samsung, and Google. Ensure accurate representation of technical details and troubleshoot defects to minimize churn, protect sales, and identify bugs. Collaborate cross-functionally with teams including Device Marketing, Front End Engineering, Back End Engineering, CMS IT, Inventory Operations, Gridwall, PDP, and Certified Pre-Owned. Develop and integrate training documentation and processes to enhance operational excellence through Confluence. Navigate JIRA workflow to address issues from creation to completion. Identify and implement enhancements for continuous improvement of the Content Management System (CMS) and processes. Lead the migration of the Catalog system to a new CMS tool (Amdocs), conduct thorough testing in pre-production environments for future enhancements and bug fixes. Streamline processes to significantly reduce content enrichment time while ensuring greater accuracy.

Education

• UC Irvine

  Project Management

• San Diego State University

  Bachelor of Arts (BA), Design and Applied Arts

  2010 — 2013