Ian Pierpoint

Founder and CEO @Further&further

Montreal, QC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2018 — Present

Founder and CEO @Further&further

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Further & Further is a new kind of research agency. We are a team of senior researchers, producers and filmmakers dedicated to doing research in the most human and authentic way possible. We have a unique immersive approach to qualitative research, focusing on one project at a time, building trust with our subjects, spending real time in their world and following the story wherever it takes us.We find the insight behind the insight.

SKILLS

Marketing StrategyEthnographyQualitative ResearchConsumer BehaviourConsumer InsightCreative DirectionCustomer InsightStrategyQuantitative ResearchMarketing ResearchSegmentationFocus GroupsAdvertising ResearchMarket ResearchBrand Equity

ABOUT IAN PIERPOINT

Ian is an award winning researcher, leader and founder. A creative strategist and marketer with 30 years experience, Ian is a winner of Canada’s 40 under 40 and has founded multiple international insight and strategy agencies working as a planner, CEO, President and Chairman. Most recently he was the Global Head of Marketing at Herschel Supply Co, one of the worlds leading youth brands. Ian Pierpoint founded The Sound in 2007, creating one of the world’s most significant research and strategy agencies. Over 10 years he built an award winning agency team close to 100 based in 6 offices around the world working with brands including Unilever, MTV, Vf and many many others. After 10 years of running The Sound, a few months at Herschel and, following the birth of his son, Ian took some time out to re-evaluate what makes him happy…Further & Further is the result.

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