Ian Parker
Commercial Director @Darwin Escapes
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WORK HISTORY
Commercial Director @Darwin Escapes
Chester, GB
Driving growth and brand performance, I deliver top-line revenue and bottom-line profits across holiday rentals and home ownership, blending data-driven marketing with high-performance sales leadership. Focused on direct bookings and ownership sales, I work to reduce reliance on third parties by building powerful brand equity, optimising pricing and maximising ROI. Collaborative and customer-centric, partnering with finance, yield and marketing teams to align strategy, while inspiring sales and marketing teams to deliver ambitious growth, sustainable EBITDA, and market share gains.
EDUCATION
Telford College of Arts & Technology
Higher National Certificate (HNC) Business & Finance, Marketing
Shrewsbury College of Arts & Technology
CIPS Certificate in Purchasing & Supply, Purchasing, Procurement/Acquisitions and Contracts Management
Telford College of Arts & Technology
BTEC National Diploma, Business and Finance
CIM | The Chartered Institute of Marketing
CIM Professional Diploma in Marketing, Marketing
University of Wolverhampton
Bachelor’s Degree, Business Enterprise BA (Hons)
Business Consort Digital & Social Media Academy
CIM Digital Diploma in Professional Marketing, Digital Marketing
SKILLS
ABOUT IAN PARKER
Commercial marketing expert with board-level and brand leadership expertise, and trusted…
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