Ian Parker

About Ian Parker

Strategic, innovative, results-oriented and highly collaborative business leader who is responsible for developing and executing meaningful revenue growth for blue chip brands within the greater sports, entertainment, media and experience-based entertainment space. Highlights include direct experience across the property, agency & client sides of the business, a proven track record of achieving record-breaking sales, transforming business verticals, identifying new revenue streams, leading complex teams across numerous markets and securing high value partnerships with renowned brands while working across multiple internal and external departments with competing agendas to bring initiatives to life and sales goals to reality.

Experience

1. Chief Partnership Officer

   CAMP

   Nov 2025 — Present · Miami, FL, US

   CAMP is a national, premium family experience platform—think “theme park in your backyard”—where kids and parents play together inside the world of the stories and characters they love. We partner with the world’s most popular kids’ IP (BLUEY, PAW Patrol, Peppa Pig, and more) and deliver curated moments that parents feel great about. A place where Millennial and Gen-Z parents bring their kids to play, learn, and make core memories IRL.For Brand Partners:The traditional marketing playbook is rapidly becoming obsolete. Emerging consumption patterns are reshaping how audiences discover, trust, and engage with brands—and the biggest shift is happening inside the modern household.Today’s Alpha–Millennial family operates in a new consumption model: kids are the co-CEOs. They influence what the family watches, buys, wears, eats, and where they spend their time and money. Brands that understand this reality—and show up in ways that feel authentic to the whole household—will build a meaningful advantage.That’s where CAMP comes in - we help brands move beyond awareness into participation: experiences that families choose, share, and remember. Not an ad. Not a sponsorship as usual. A role in the story of the weekend.As Chief Partnership Officer, my team and I build partnerships that deliver- Cultural relevance with high-intent families (Millennial & Gen Z parents + their kids, together)- Premium, brand-safe storytelling environments anchored by iconic franchises and a trusted family brand- Full-funnel impact from discovery and trial to loyalty, advocacy, and measurable outcomes- A modern content engine designed to be shared and amplifiedCAMP is a singular opportunity for brands to earn a place inside this new family dynamic—where attention is scarce, trust is everything, and experiences create lifelong preference.If you’re building for the future of consumer behavior, let’s talk.Current Locations: NYC, LA, CHI, MIA, BOS, DC, PHI, HOU, ATL, CLT, MIN

Education

• Indiana University - Kelley School of Business

  Bachelor’s Degree, Business, History

Skills

• Event Planning
• Microsoft Office
• Advertising
• Facebook
• Excel
• Strategy
• Social Networking
• Social Media Marketing
• Sponsorship Sales
• Marketing Strategy
• Marketing
• Friendraising
• Management
• Sponsorship Activation
• Powerpoint
• Microsoft Excel
• Social Media
• Sports Marketing
• Sponsorship
• Leadership