Ian Obusan

Marketing Coordinator @Surrey Hearing Care Inc

In charge of planning and executing clinic-wide marketing activities including promotions, ad placements, newsletters, and event sponsorships • Boosted online lead-generation by 80% through Facebook paid posts and Google Search ads • Improved online presence through organic posts on social media (Facebook, Instagram, & LinkedIN) • Wrote copy and produced graphics for social media pages, e-mails, newsletters, and other marketing materials • Performed end-to-end marketing project development, from research and data-gathering to creating reports to evaluate event cost-effectivity and client-conversion • Coordinated interviews and meetings with industry partners, vendors, and business associations for linkages and marketing initiatives • Spearheaded and actively participated as frontline staff in key events joined by the company across Metro Vancouver • In charge of external and internal corporate communications • Updated company website content through content management system • In charge of marketing collateral procurement and budgeting • Upscaled reception call etiquette by evaluating front desk staff calls to ensure quality communication with stakeholders • Prepared nomination forms for business awards, resulting to two notable feats, including Entrepreneur of the Year and Finalist for the Surrey Business Excellence Awards • Wrote speeches for awarding ceremonies, internal affairs, and industry events