Ian Peterson

About Ian Peterson

Email & SMS Marketing Wizard 🧙‍Born and raised in the heart of Seattle, Washington, I\'ve always had a passion for all things PNW. You can find me mountain biking in the fall (unless the Seahawks are playing), skiing in the winter, hiking in the spring, and paddleboarding in the summer.I’m a driven marketing professional specializing in Email & SMS Marketing, Content Strategy, and Campaign Management — with a deep background in creative execution, content marketing, and performance-driven marketing.I like to think outside the box, finding the best possible solution through a creative lens and backing it up with data to drive business growth, hit KPIs, and maximize ROI. Above all else, I build strategic campaigns and customer journeys that delight audiences, elevate brands, and build strong communities.Since graduating from Western Washington University with a degree in Marketing, I\'ve developed a diverse range of skills across roles that have shaped me into a well-rounded email marketer.I\'ve had the opportunity to grow and lead marketing initiatives for some incredible brands, including Seattle’s premier fashion retailer (LIKELIHOOD), one of Seattle’s top full-production studios (The Distillery), one of the fastest-growing automotive marketing agencies in the U.S.(Wildlives Media), and now, Electrify Expo — the #1 EV festival in North America.Some of my core skills include: Email & SMS Marketing Strategy (HubSpot, Klaviyo, SendGrid, Twilio, Omnisend, Mailchimp, Attentive) CRM & Marketing Automation (HubSpot, Apollo, Zapier) Content Marketing & Copywriting Project Management & Cross-Functional Leadership (Asana, ClickUp, Trello, Monday, Notion) Ecommerce Management (Shopify+, WooCommerce, BigCommerce, Wix, Squarespace, Wordpress) Graphic Design & Web Creative (Adobe Suite, Canva Pro) Paid Media, SEO, and PPC Strategy Social Media Marketing & Community Activation (Hootsuite, Sprout Social) Campaign Analytics, KPI Tracking & Performance OptimizationAlways learning, always adapting — and always finding ways to blend creativity, technology, and data to build smarter, more connected marketing experiences.Thanks and let\'s connect!

Experience

1. Email & Sms Marketing Manager

   Electrify Expo

   Feb 2025 — Present · Seattle, WA, US

   As the Email & SMS Marketing Manager at Electrify Expo, I lead the strategy, execution, and innovation across both B2B and B2C channels. From nurturing exhibitor relationships and expanding partner opportunities to delighting eco-curious consumers and tech-savvy shoppers, I manage every aspect of our email and SMS marketing programs with precision and creativity.I oversee full-cycle campaign development — from audience segmentation and list hygiene to building targeted automations, crafting engaging messaging, and delivering measurable results. Using tools like HubSpot (B2B CRM, Email, SMS), Klaviyo (B2C Email & SMS), SendGrid (legacy B2C Email), Apollo (prospecting and cold-call outreach), and Zapier (automation and workflow integrations), I create scalable systems that drive conversion, foster loyalty, and fuel Electrify Expo\'s growth across North America.Project management, cross-functional leadership, and a strong focus on compliance (hello, SMS & email laws) are built into every plan I execute. Whether it\'s architecting nurture flows for exhibitors, launching real-time SMS alerts for festival guests, or developing long-term audience engagement strategies, I ensure every touchpoint reflects our brand values: innovation, excitement, responsibility, and community.Always evolving, I’m also driving key initiatives like our CRM migration, refining database structures, optimizing deliverability, and uncovering new marketing opportunities to keep Electrify Expo ahead of the curve.

Education

• Udacity

  Nanodegree, Digital Marketing

  2020 — 2020

• Western Washington University

  Business Administration - Marketing Concentration, Marketing