Ian Mitchell
International Marketing Manager (Creative Content Specialist) @Pernod Ricard
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WORK HISTORY
International Marketing Manager (Creative Content Specialist) @Pernod Ricard
London, GB
Part of the Havana Club international team, but now based in London to work collaboratively with UK market to develop first class global content with local relevance & insights.Notable projects to date- UK pilot launch of Cuban Spiced NPD with development of associated brand world & ambassador content. Creation of top-performing media assets (source: Metrixlab analysis)- Other collaborator content & media partnerships (Skepta, Burna Boy, Ms Banks, UNKNOWN UK, Notting Hill Carnival…)- ATL & BTL campaign development with complete “screen to shelf” asset delivery
EDUCATION
The University of Edinburgh
First, History MA
SKILLS
ABOUT IAN MITCHELL
Enterprising, strategic & creative marketing professional with operational local market & extensive international product/content development experience. Specialised in premium brands, B2B & B2C experience & service-led marketing.
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