Ian Menezes
Chief Manager - Marketing - Polycab I Ex - Mindshare Fulcrum I Toppr - Byjus I Mediacom I Publicis Media
- Role
- Chief Manager at Polycab India Limited
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Ian Menezes
14 years experience in making media strategies and planning media campaigns across categories with one goal - increasing brand awareness (TOMA, Spont) and market share. Expertise in Brand Integrations, Innovations, Integrated planning, Annual budgeting. Lead the complete process from the briefing, strategy and post campaign analysis. Develop actionable insights from data (Past campaigns) to drive future marketing decisions Work in collaboration with Media Agencies and Sales teams to develop a holistic media strategy and media channel mix with mechanisms to track and measure marketing return on investment.
Experience
Chief Manager
Jun 2023 — Present · Mumbai, IN
Handling Marketing duties for Polycab.Develop Strategy which drive efficiency to meet brand awareness & sales objective Derive Media insights basis past campaigns and avoid non efficient medium Planned and managed the brand refresh campaign to establish the new architectural changes in the Polycab logo, Create awareness to drive the brand track scores for FMEG category and establish the brand in top 3 players in next 3 years ICC Mens cricket world cup 2023 \"Associate broadcast Sponsor\" part of the negotiation and planing Selecting a optimum mix of Non India & All India matches, Spots for good visibility360 degree campaign for the brand refresh, First in the category Anamorphic campaign to break the clutter and establish the new logo and positioning through most appealing anamorphic video, we had selected more than 300 + sites in 18 cities OOH campaign to have a pan India presence.Planned and startegized localisation campaign which includes multiple touch points like Cinema, OOH A+ Sites in high footfall areas of focused 70+ cities and Transit media (Airport, Metro warp, Vande Bharat trains for reaching 8 metro audience.
Education
St.Agustines School
SSC, Basic Skills and Developmental/Remedial Education
1990 — 2002
N. L. Dalmia Institute of Management Studies and Research
MBA - Master of Business Administration, Marketing
2017 — 2020
University of Mumbai
B.com, Commerce
2005 — 2008
University of Mumbai
Master of Business Administration - MBA, Marketing
St. Agustines
Executive MBA, Marketing
Xavier's institute of communication - Mumbai
PGDM, Advertising and marketing
2010 — 2011
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