Ian MacFarland

About Ian MacFarland

Boardroom strategist. Global operator. Lifelong boardrider.I’m the Chief Commercial Officer at Elevate Outdoor Collective, where I lead the commercial strategy across a portfolio of iconic outdoor brands. My focus: driving growth through sales, business development, and customer experience — while staying relentlessly connected to what matters most: the retailer, the community, and the culture.Over the years, I’ve built and led global teams across finance, operations, planning, and supply chain. I’ve negotiated major deals, implemented ERP systems, and delivered profitability across wholesale, DTC, and e-comm channels. But what drives me isn’t just the numbers — it’s unlocking potential in people, brands, and businesses.Servant leadership, data-driven decisions, and a passion for the outdoors — that’s the mix I bring to the table.

Experience

1. Chief Commercial Officer (CCO)

   Elevate Outdoor Collective

   Jun 2025 — Present · Bellevue, WA, US

   As Chief Commercial Officer at Elevate Outdoor Collective, I lead the global commercial function across a multi-brand portfolio, with responsibility for strategic growth, revenue generation, and customer engagement. My focus areas include:Strategic Commercial Leadership• Develop and execute a commercial strategy aligned to business objectives• Set priorities with the executive team and lead cross-functional alignment• Identify emerging market opportunities and innovation pathwaysFinancial Management• Partner with the CFO to manage budgets, forecasts, and performance KPIs• Monitor commercial metrics to ensure profitability and growth• Optimize pricing, promotions, and sales incentives to drive revenueSales & Business Development• Lead sales strategy and execution to grow market share• Build and maintain key customer and partner relationships• Guide the team in identifying and pursuing new business opportunitiesTeam Leadership & Development• Mentor a high-performing commercial team across departments• Foster a culture of collaboration, accountability, and continuous improvement• Invest in talent development and training initiativesStakeholder Engagement• Serve as the key point of contact for commercial matters• Communicate strategy and performance to executives, the board, and partners• Cultivate industry relationships to support long-term business goalsCustomer Experience & Retention• Oversee customer service strategy and operations• Drive customer satisfaction, loyalty, and retention programs• Ensure best-in-class support and resolution processes

Education

• University of Vermont

  Bachelors, Finance

  1999 — 2003

Skills

• Microsoft Excel
• Sap
• Business Intelligence
• Business Objects
• Microsoft Access
• Hyperion Essbase
• Hyperion Enterprise
• Hyperion Dashboard
• Microsoft Office
• Analysis
• Financial Modeling
• Finance
• Essbase
• Financial Reporting
• Forecasting
• Sales
• Retail
• Financial Analysis
• Hyperion
• Strategic Financial Planning
• Merchandising
• Budgets
• Marketing Strategy