Ian Lee

About Ian Lee

When I was a kid, I was obsessed with fictional worlds. It was fun to get lost in their maps, hierarchies, and histories. I loved seeing how everything connected and what made each story feel real. That curiosity defines my approach to brand strategy and management. I explore human insight to understand what makes people care, then apply systems thinking through brand architecture, governance, and identity systems to give that insight structure. From there, I shape the frameworks and processes that translate strategy into inspiring creative work.Now, I bridge brand strategy and creative operations for in-house agencies and corporate brand teams so that every expression of the brand feels intentional and true to its audience. The best part is when it all comes together: the structure supports, teams thrive, and the story shines thrive best within the following brand disciplines by business model:• B2B: Brand Operations & Programs (enablement, operations, internal agency management)• B2C: Brand Strategy (positioning, campaigns, messaging, identity systems)• Cross-industry: Brand Marketing (campaigns, programs, activations)

Experience

1. Sr Specialist, Brand Creative Operations & Programs

   Hewlett Packard Enterprise

   Nov 2025 — Present

   Hewlett Packard Enterprise acquired Juniper Networks in 2025.Brand Creative studio account & project management, campaign strategy & briefing, and brand governance.Strategic program management for Brand & Creative-related AI initiatives.

Education

• University of Colorado Denver

  N/A, Various, Dual enrolled courses

• University of Colorado Boulder

  Bachelor of Science - BS, Strategic Communication, Advertising

• Front Range Community College

  Certificate of Business Specialization, Business, Management, Marketing, and Related Support Services