Ian Leadbetter

WORK HISTORY

EDUCATION

SKILLS

ABOUT IAN LEADBETTER

Ian Leadbetter, Director and Co-Founder of Ruler Analytics.I have a background in marketing, helping businesses generate revenue through paid and digital channels. But along the way, I kept running into the same problem, marketers had no reliable way to demonstrate their true impact.Missing and incomplete signals were everywhere. The disconnect between marketing activity and revenue, blocked cookies, the impact of iOS 14.5 on tracking, missed offline conversions, and duplicated conversions across siloed ad platform reporting. Marketers were being asked to justify spend with measurement that was fundamentally broken or incomplete.Ruler Analytics grew out of that frustration. Together with my co-founder Daniel Reilly, I researched the solutions available and identified a clear gap in the market. We wanted to build something that made attribution and measurement genuinely accessible, without the need for a dedicated data science team.Our mission is to fundamentally change how businesses report on their marketing. We want to give marketers the solutions to track, evidence, and optimise their campaigns using attribution, and AI.Here\'s what that looks like in practice- First-party tracking: Track users across multiple touchpoints, send enriched data to your CRM and other tools, and pass offline conversion data back to ad platforms for stronger algorithmic targeting signals- Multi-touch attribution: Revenue is attributed to the channels and campaigns that actually influenced the sale. Switch between attribution models to find what works for your business, and finally deduplicate conversions to overcome the classic challenges of siloed, inflated ad platform reporting- Marketing mix modelling: Uses machine learning to quantify the impact of every marketing channel on business outcomes. Online and offline, paid search, social, TV, radio, and more, all in one comprehensive view of performance- Budget scenario planner: Our predictive planner uses saturation curves to help you forecast ROI, pinpoint diminishing returns, and identify the optimal allocation of your marketing budget.We help hundreds of brands- Evidence what\'s working and what\'s not across multi-channel campaigns- Cut back on underperforming activity, identify diminishing returns, and scale where there\'s room to grow- Deduplicate conversions and overcome the classic challenges of siloed reporting- Align marketing and sales around a holistic approach to measurement and strategy- Send stronger signals to ad platforms for better targeting and smarter bidding