Ian Lawson
Senior Digital Analyst - Seo (Mds) @Marriott International
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WORK HISTORY
Senior Digital Analyst - Seo (Mds) @Marriott International
Bethesda, MD, US
Spearhead a new SEO initiative by creating topical pages for hotels to increase site visibility. The initial pilot saw targeted keywords ranking in the top 10 within 2 months.• Achieved a 96% YoY growth in SERP visibility for hotel websites by implementing data-driven SEO strategies informed by SEMrush and GSC insights.• Support salesforce management of programs, vendor SLAs, and reporting for hotels.
EDUCATION
Grove City College
Bachelor of Science, International Business/Marketing
ABOUT IAN LAWSON
Senior Digital Analyst specializing in SEO at Marriott International. With a proven track…
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