Ian H.
Business Analyst - Commercial Strategy @Shopee
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WORK HISTORY
Business Analyst - Commercial Strategy @Shopee
Shopee Mart (In-house B2B2C Shop)• Responsible for key annual projects, including Double 11 and Black Friday. Strategically arranged FMCG hero items and enhanced marketing exposure to achieve the target completion rate of 120%.• Utilized A/B testing and data analysis to identify key issues and implement improvement strategies. Designed new features to optimize user experience and enhance conversion rates.
EDUCATION
銘傳大學
Bachelor's degree
ABOUT IAN H.
A solution creator with extensive experience in E-Commerce, Product Management, and Business Analysis. Adept at tackling complex challenges, cultivating diverse skills, and achieving outstanding accomplishments. Skilled in leading innovative projects, analyzing data, and optimizing conversion rates; dedicated to driving business growth and seeking new challenges.
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