Ian Fullerton
Director of Brand & Portfolio Marketing @Pearson
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WORK HISTORY
Director of Brand & Portfolio Marketing @Pearson
London, GB
Senior role leading the global marketing strategy for the world’s biggest education company across its vocational product division.
EDUCATION
MiniMBA
Marketing
Squared Online
Digital Marketing, Strategy & Leadership
MiniMBA
Mini MBA, Management
Brunel University of London
Bachelor of Arts - BA, English Literature & Drama
MiniMBA
Brand Management
ABOUT IAN FULLERTON
A senior marketing executive with extensive knowledge of brand management, marketing planning and commercial delivery across top global entertainment companies (HBO & Warner Bros).Proven track record leading teams and successful management of high-profile brands across EMEA with a deep knowledge of how to drive brand awareness & customer engagement. Expert knowledge of campaign planning, agency management & content management with a detailed understanding of digital & subscription business models. A superior communicator skilled at influencing and building relationships in a global matrix organization.SUCCESSES* Managed all commercial & marketing strategies across EMEA delivering the biggest international consumer revenue in HBO\'s history.* Award winning 360 campaigns across digital, social, outdoor & experiential.* Oversaw the Game of Thrones franchise delivering high impact marketing activity that drove record-breaking customer demand.* Built an international team across multiple territories resulting in international metrics outstripping domestic metrics for the first time in HBO’s history.AREAS OF EXPERTISEBrand Management | Marketing Strategy | SVOD, AVOD & TVOD | Consumer Sales | Media & PR Planning | Digital Distribution | Entertainment | Streaming | Subscription | Content Strategy | Creative | Commercial Planning | Social Strategy | Campaign Planning | International Expansion | Film | TV | EMEA
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