Ian Fergusson
Head of Seo & Content @Uswitch
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WORK HISTORY
Head of Seo & Content @Uswitch
London, GB
Leading a performance-driven team of SEO, Content & Outreach specialists in highly competitive markets. Driving integrated organic campaigns and delivering multi-format content to drive viability on all organic search-based platforms.
EDUCATION
University of Gloucestershire
Advertising Marketing and Communications, Marketing/Marketing Management, General
SKILLS
ABOUT IAN FERGUSSON
Head of SEO & Content at RVU (Uswitch.com)With over a decade of experience in digital marketing, I’ve spent the last 5 years leading and building the in-house organic search team at Uswitch.com. I’m now Head of SEO & Content, where I’m responsible for driving organic growth strategies, managing a talented team of SEO, content, and outreach specialists, and delivering measurable results in highly competitive markets.Prior to Uswitch, I worked at leading digital agencies, partnering with major brands to deliver award-winning SEO campaigns and integrated digital strategies.My core skills include:Organic Search Strategy & ExecutionContent Strategy & DevelopmentTeam Leadership & MentoringTechnical SEOPerformance Analysis & ReportingStakeholder ManagementCross-Channel CollaborationI’m passionate about building high-performing teams, developing people, and delivering sustainable, data-driven growth through search and content excellence.
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