Ian Duerdin

Commercial Key Account Manager @Moorepay

Manchester, GB

Recognised as Top Performer of FY23-24, and won the Peak Performers Trip to Montenegro.Managed and nurtured relationships across a portfolio of 300 accounts, focusing on cross-selling and upselling a wide range of products and services to maximise account value.Conducted strategic commercial account reviews, identifying opportunities for growth and ensuring alignment with client objectives.Led in-depth fact-finding sessions to uncover client pain points, enabling tailored solutions that add measurable value.Followed a structured sales process, utilising SPIN selling techniques to effectively address client needs and drive successful outcomes.Delivered impactful product demonstrations to highlight key features and benefits, ensuring clients understand how solutions can meet their specific needs.Managed close calls and negotiations, finalising contracts that align with both client expectations and company objectives.Consistently grew revenue year on year by identifying and capitalising on new business opportunities from existing accounts, improving account performance, and building lasting customer relationships.