Ian de Freitas
Marketing & Communications Strategist @Ian Defreitas
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WORK HISTORY
Marketing & Communications Strategist @Ian Defreitas
I develop integrated marketing strategies that connect digital performance with strategic communications. My work spans:Digital Marketing: SEO (on-page, off-page, and technical), paid media campaigns (Google, Meta, e-commerce platforms), and analytics-driven optimization.Communications & Content: Copywriting, content strategy, brand messaging, crisis comms, and internal/external communication plans.Strategy & Insights: Market research, persona development, data analysis, and campaign measurement to ensure strategies deliver measurable impact.Recent work includes supporting small businesses and nonprofits with campaigns that balance storytelling with performance marketing. For samples of my work, visit my business page or check out the featured projects below.
EDUCATION
Western Governors University
Master of Science - M.Sc. Marketing
The TEFL Academy - Leading EFL Teacher Trainer Provider
Level 3 Certificate in Teaching English as a Foreign Language (TEFL)
Western Governors University
Bachelor of Science - B.Sc.
ABOUT IAN DE FREITAS
I’m a marketing strategist with a strong foundation in data-driven decision-making and hands-on campaign management. My background combines advanced training in marketing analytics with agency experience managing multimillion-dollar paid media portfolios for global brands.I recently completed my M.Sc. in Marketing at Western Governors University, where I specialized in applying analytics to real-world business challenges. My capstone with Mile High United Way involved a full campaign performance analysis (including donor segmentation, channel attribution, and YOY giving trends) leading to actionable recommendations that improved digital engagement and fundraising outcomes. The program sharpened my expertise in SEO, paid media optimization, e-commerce analytics, and market research.Previously, at KINESSO, I managed over $1M in monthly advertising spend across Google Ads, Amazon, Instacart, and Criteo. I partnered with Fortune 500 clients like Johnson & Johnson, Hershey’s, and ExxonMobil, delivering measurable results through campaign optimization, custom analytics dashboards, and quarterly business reviews. A key highlight was driving a 25% lift in conversions for Esso by transitioning from local campaigns to PMAX, setting new CPA benchmarks and fueling client growth.My approach blends analytics with storytelling, whether through data visualization, brand messaging, or creative strategy, to build campaigns that are not only performance-driven but also audience-focused.Key Skills: Marketing Analytics, Paid Media Strategy, SEO, Market Research, Data Visualization, E-Commerce Optimization, Strategic Communications, Brand Messaging
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