Ian David Kendall

Sr Marketing Analytics Manager @Adtalem Global Education

Columbia, MD, US

Reorg)• Led end-to-end marketing analytics strategy across high-volume, multi-channel acquisition funnels, supporting $200M in annual marketing investment across paid media, affiliates, DBM, web, and brand.• Conducted deep-dive ROI analysis across paid search, display, social, and affiliate channels, resulting in a 22% budget reallocation that improved cost-per-enrollment by 18%. • Partnered with finance and operations teams to align marketing spend with business forecasts, contributing to improved P&L transparency and enabling scenario modeling for future media investment• Designed and implemented advanced attribution models MTA, lead scoring), driving optimized budget allocation and measurable improvements in marketing ROI• Partnered directly with C-suite executives to translate complex data into clear strategic recommendations, influencing long-term growth and investment decisions.

University of Maryland Global Campus

Certificate

University of Maryland

Economics

University of Maryland Global Campus

Master of Business Administration - MBA

University of Maryland Baltimore County

Financial Economics

University at Buffalo

Painting & Art History

University of Maryland Global Campus

Bachelor of Science- Business Administration