Ian Cockerill
SVP, Custom Research @MarketCast
London, GB
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
May 2023 — Present
SVP, Custom Research @MarketCast
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London, GB
MarketCast specializes in driving brand growth through fandom, leveraging all types of data to identify how fans and non-fans perceive, engage, and interact with brands today, helping clients grow and nurture their fanbase
EDUCATION
N/A
Yale School of Management
Digital Marketing: A Strategic Perspective
2013 — 2014
Chartered Institute of Marketing
CIM Professional Diploma Qualification
2007 — 2011
The University of Hull
BA Marketing & Business
2005 — 2007
Roundhay High School Technology and Language College Sixth Form
A Levels
2009 — 2010
HAN University of Applied Sciences
IBMS
SKILLS
MarketingReport WritingSpssResearch DesignOnline ResearchCompetitive AnalysisCustomer ExperienceMarket IntelligenceSocial MediaMarket ResearchStrategyPrimary ResearchCustomer SatisfactionAdvertisingProduct DevelopmentAnalysisIntegrated MarketingData AnalysisBrand DevelopmentSegmentationAnalyticsBusiness StrategyProject ManagementFocus GroupsQuestionnaire DesignConsumer BehaviourMicrosoft ExcelFmcgPowerpointConsumer InsightMarketing CommunicationsAdvertising ResearchQualitative ResearchMarket AnalysisQuantitative ResearchMarketing ResearchB2bBrand ManagementCompetitive IntelligenceSurvey Design
ABOUT IAN COCKERILL
Senior strategy, data and insights leader with 15+ years’ experience leading global teams…
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