Ian C. Lugo Morales
Senior Digital Sales Analyst @Restaurant Brands International
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WORK HISTORY
Senior Digital Sales Analyst @Restaurant Brands International
Created a comprehensive Power BI dashboard consolidating regional reporting, integrating Python scripting to enhance visualization capabilities, resulting in more dynamic visuals and actionable insights for senior leadership.• Created budgets for digital sales channels in top LAC markets by collaborating with the Guest Experience team and leveraging key market assumptions to formulate accurate and strategic budget models, while also developing latest estimates (LE) based on current performance to adjust strategies and improve forecasting accuracy.• Partner with LAC markets and aggregators to optimize delivery strategy, enhancing menus, adding digital-exclusive items to grow ticket size, and improving UX to drive satisfaction. Collaborate with operations to establish delivery KPIs, elevate performance management, and embed delivery as a key growth driver in the organization.• Consulted with LAC markets on CRM adoption, reviewing customer journeys and communications, and recommending tactics to boost engagement, frequency, and loyalty.
EDUCATION
University of Florida
Master's degree, International Business
University of Central Florida
Bachelor’s degree, Marketing
Florida International University
Master's degree, Information Systems
ABOUT IAN C. LUGO MORALES
Analytical and results-driven Pricing Analyst with over 4 years of experience…
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