Ian Bush

About Ian Bush

Director of User Experience and Product Leader with 12+ years of experience designing and scaling complex, enterprise-level digital products across fintech, SaaS, and government platforms. I lead design strategy, mentor and manage designers, and partner closely with product, engineering, and executive leadership to influence what gets built and why.My background spans hands-on product design through executive-level leadership, with a strong focus on design systems, accessibility, AI-enabled experiences, and simplifying complex workflows. I’ve driven measurable impact through cost reduction, improved onboarding, faster delivery, and scalable design foundations that support long-term growth.I’m passionate about building strong teams, turning ambiguity into clarity, and delivering user-centered solutions that balance business goals, technical feasibility, and great design. U.S. Marine Corps veteran with a leadership-first mindset and a bias toward

Experience

1. Director of User Experience

   Pcuro

   Sep 2025 — Present

   Built and led the UX function from the ground up, managing a cross-functional team of designers and closely guiding engineering partners to deliver scalable, enterprise-ready product experiences.Directly managed and mentored a team of junior and mid-level designers, owning hiring, performance reviews, career development, and day-to-day coaching through weekly 1:1s, critiques, and team rituals.Established the product vision, design strategy, and multi-quarter roadmap in close partnership with the Founder and executive leadership, driving quarterly planning and long-term product direction.Designed and implemented the foundational design system and UX architecture to enable rapid product scaling, improve consistency, and unblock parallel development across teams.Acted as a strategic partner to engineering, leading design reviews, facilitating tradeoff decisions, and resolving delivery challenges across distributed, multi-time-zone teams.Oversaw user research, usability testing, and experimentation efforts, synthesizing qualitative and quantitative insights with business goals to guide high-impact product decisions.Led enterprise-grade UX initiatives aligned with SOC 2, ADA, and WCAG compliance standards, ensuring accessibility and governance were embedded into product workflows.Identified and executed a major cost-optimization initiative by replacing a third-party dependency with an in-house solution, reducing operating costs by approximately $30K per month.Delivered measurable business outcomes including reduced onboarding time, fewer user errors, improved customer satisfaction, and the creation of a new revenue stream through monetized API offerings.Served as the primary authority for design decisions, product clarity, and process guidance, supporting leadership and teams during periods of ambiguity and rapid growth.

Education

• LA Film School

  Bachelor of Science, Graphic Design

• Los Angeles Film School

  Graphic Design / User Experience , Graphic Design / User Experience

• Defense information school (DINFOS) Fort Meade Maryland

  MOS 4641, Photography

  2011 — 2013