Ian Brewer
Marketing Digital & Design Executive @Oldfield Accountancy & Advisory
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WORK HISTORY
Marketing Digital & Design Executive @Oldfield Accountancy & Advisory
Coventry, GB
I drive core marketing activity for a specialist accountancy and advisory practice focused on SME and B2B directors. I translate technical tax and finance topics into clear campaigns that generate qualified inbound conversations.Key contributions• Plan and deliver multi channel campaigns across social, email, video, events and webinars, working within regulatory and compliance requirements such as DOTAS• Create brand and creative assets including landing content, long form reports, social graphics, webinar promotion, pitch decks, webpages and updates and internal briefings• Produce, edit and publish video content for education, lead generation and event support across owned, paid and organic channels• Maintain and evolve brand presentation across web, print and social so the firm is positioned as specialist and premium, not generic accountancy• Report engagement, demand quality and conversation rate so marketing activity is directly linked to commercial outcome
SKILLS
ABOUT IAN BREWER
I help owner-led businesses turn ideas and visions into reality with clear positioning, content and campaigns that win revenue.As a Marketing Digital and Design Executive at Oldfield Accountancy and Advisory LLP. I work directly with owners and subject matter experts to turn complex tax and finance subjects into simple, useful content that business owners can act on. I build campaigns around issues like profit protection, tax exposure and cash control, then deploy that messaging across multiple platforms and creative such as LinkedIn, YouTube, the web, email and webinars.I work in both creative and commercial lanes. I code, design, write, film and produce assets while also monitoring engagement, response quality and pipeline movement so leadership can see what is landing and what is not. I am trusted to take full ownership of projects from the first idea and strategic planning through to delivery under tight deadlines.Before that, I worked hands on with SMEs in B2B and trade environments. That gave me a practical view of how buyers really make decisions: they care about cost, quality, speed, reliability and trust, not jargon. I use that mindset in every piece of marketing I produce.Highlights• Publisher of Above the Bottom Line, a weekly advisory newsletter followed by more than 350 SME owner readers and a 4 thousand plus LinkedIn audience• Built go to market messaging, assets, landing content and outreach material to support new advisory services tailored for business owners• Produced and edited video content for education, lead generation and event promotion, and deployed across multi channels such as social, email and webinars• Design, coding and web work that contributed to Oldfield Advisory winning an international Mobile Excellence Award from for performance, usability and best practice in mobile experienceFocus areas- Research and content development tailored for SME and B2B owners- Brand positioning for specialist and high trust services- Executive level reporting on marketing performance- Video and visual storytelling.With over 13 years working in design and marketing with software such as Adobe, CAD and CMS platforms I am trusted by leadership to own full campaigns and deliver accurate, high quality content under pressure.
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