Yadubansh Mani
Part-time Serious 🐾 Full-time Sarcastic 🐾 Forever Childish
- Role
- Manager - Brand & Marketing Communication at HDFC Bank
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Yadubansh Mani
I started my journey at HDFC Bank as a Management Associate (MA) in 2022 & currently serve as a Brand Manager, where I bridge the gap between creative strategy & storytelling. My approach is simple: ’; & .Here is how I have translated that philosophy into impact- & At HDFC Bank, I have moved beyond traditional campaigns to focus on AI-led Customer Experience (CX) and process optimization. The Efficiency Engine: Spearheaded “,” optimizing over with % accuracy, unlocking ₹. in annualised savings. The Innovation: Leveraged GenAI & hyper-personalized marketing, creating custom GPT models that boosted team efficiency by % and ₹. annually. The Growth: Drove digital acquisition up by % and average spends by % through data-backed UI/UX interventions- IIFT & BMW: My strategic groundwork was laid at the Indian Institute of Foreign Trade (IIFT), New Delhi, where I earned my MBA in International Business with a Major in Marketing & Minors in Finance, Strategy, and IT- Before my MBA, I gained technical discipline by completing my B.Tech. in Civil Engineering from NIT Durgapur, including an internship with the CPWD- During my summer internship at BMW India, I was tasked with modernizing the brand’s digital engagement. I developed a mobile gaming pipeline and presented the blueprint directly to the CMO & CEO, securing strategic alignment for the project- While I live by data, I’m not a robot. I am a terrific dancer, a food connoisseur, and a lovely conversationalist. Whether it’s discussing the future of AI in marketing or the best place for biryani, you’d never get bored with me by your side!
Experience
Manager - Brand & Marketing Communication
Dec 2022 — Present · Mumbai, IN
Strengthened brand leadership for the Cr+ credit card portfolio with consistent messaging across ATL, BTL & digital channels, driving sales of >9 Lakh credit cards Accelerated credit card activation & regular usage through brand campaigns & targeted offers Drove 1L+ PIXEL Card sales & boosted retention via AI-led, CX-optimized digital journeys Executed 10+ GTM launches; crafted packaging comms & retail-facing campaign assets Bolstered digital acquisition by 14% via AI-optimized UI/UX & data-driven communication Led experiential campaigns with cross-functional teams, raising the average spend by 20% Enhanced RoAS & reduced CPAs, achieving an impressive 72K monthly credit card sales Recommended Project 160, optimizing >47 crore SMSs with a 94% accuracy rate Optimized 47 Cr+ SMSs via Project 160; unlocked ₹93.82 Cr in annualized cost savings Leveraged GenAI & hyper-personalized nudge marketing to save ₹3.28 crores annually Designed custom GPT models, boosting team efficiency by 50% and cutting costs by 33%
Education
Narayana Junior College - India
Intermediate, Science
2011 — 2013
National Institute of Technology Durgapur
Bachelor of Technology - BTech, Civil Engineering
2014 — 2018
De Paul School, Ukkunagaram
Matriculation, General
2010 — 2011
Indian Institute of Foreign Trade
Master of Business Administration - MBA, International Business
2020 — 2022
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