Sumit Gupta
Performance Marketing @ HP | Ex- OYO, Bajaj Finserv, Amex, IPG Mediabrands | Digital Marketing | Demand Generation | Brand Strategy | Growth Marketing | E-commerce | Customer Acquisition
- Role
- Marketing Manager - Commercial Business at HP
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sumit Gupta
Digital Marketer | Tech Enthusiast | Growth StrategistAs a seasoned Digital Marketing professional with over 13+ years of experience, I specialize in enhancing client relationships and executing online marketing strategies across diverse industries such as Technology, FMCG, BFSI, QSR, E-commerce, FinTech, Telecom, Hospitality, and Consumer Electronics.I am a versatile marketer with a passion for learning new skills and adapting to organizational changes. My expertise lies in crafting customer-centric online journeys and implementing comprehensive digital strategies to optimize digital acquisition and revenue on various platforms.Key Brands Worked With: HP India, OYO, Bajaj Finserv, American Express, Sony India, Domino\'s, Gionee, Reckitt, Genpact, Fitbit, Matrix Cellular, Woodland, and Apollo Munich.Core Competencies:Performance MarketingDemand GenerationProduct ManagementPaid MediaDigital AcquisitionBranding & Brand ManagementEnd-to-End Funnel ManagementSocial Media StrategyGoogle Ads & AnalyticsMedia Planning & BuyingApp Install CampaignsEmail MarketingTeam Leadership & ManagementSEO & Amazon Marketing Services (AMS)Programmatic AdvertisingDigital TransformationData Analytics
Experience
Marketing Manager - Commercial Business
Oct 2022 — Present · Gurugram, IN
Drive new business by developing and executing customer acquisition strategies through effective audience segmentation and targeted outreach across digital channels, outbound efforts, and workshops/events.• Collaborate with GTM and category teams to align marketing strategies with sales objectives.• Develop and execute account-based marketing campaigns by segmenting nurture streams and transitions based on prospective behavior to drive effective Customer Lifecycle Management (CLCM).• Manage agency relationships and lead price negotiations to optimize marketing spend, improve operational efficiency, and drive stronger campaign performance.• Successfully implemented the Lead-to-Cash (L2C) model for the India market, setting a benchmark for other regions and becoming the first to integrate and streamline the entire customer lifecycle.• Designed and executed the customer journey for HP Connect—an experience center for SMBs—enabling customers to explore hardware solutions prior to purchase, in collaboration with top HP partners.
Education
Indira Gandhi National Open University
Bachelor's Degree in Computer Application, Computer Programming
2010 — 2013
SD Sr. Sec. School, Gurgaon
High School, Business/Commerce, General
2005 — 2009
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