Sudipta Maity

Asst Marketing Manager - Btl @Ganesh Gouri Industries Pvt. Ltd

Nagpur, IN

Implement the annual marketing calendar across 13+ states and 8+ categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements.• Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company\'s overall marketing objectives.• Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize in-market performance.• Build and maintain strong relationships with local marketing vendors, and trade partners to facilitate marketing initiatives.• Work closely with branding, packaging, and production teams to ensure cohesive execution of marketing campaigns and product launches.• Coordinate with Legal & R&D teams to ensure that all product-related marketing materials comply with statutory and legal requirements.• Lead market research efforts (qualitative and quantitative) to gather consumer insights, support new product development, and ensure successful product launches.• Supervise and manage field marketing executives, ensuring they have the resources and guidance needed to execute campaigns effectively.• Monitor market trends and competitor activities to make strategic recommendations for improving field marketing efforts.

West Bengal State Council of Technical & Vocational Education and Skill Development (WBSCT&VE&SD)

Diploma, Civil Engineering

Calcutta University, Kolkata

Bachelor of Science - BS, Computer Science

Vidyasagar University

Master of Business Administration - MBA, Marketing & Business Analytics and Data Science