Roberto Isaac
Strategic Content Leader | Building Multi-Platform Solutions for Audience Engagement & Client Success
- Role
- Content Director (Multi-platform Strategy) at Univision
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Roberto Isaac
I specialize in designing innovative, multi-platform strategies that drive audience…
Experience
Content Director (Multi-platform Strategy)
Jun 2019 — Present · Los Angeles, CA, US
Collaborate with senior leadership at local and national levels to design and execute multi-platform content strategies that drive audience engagement, align with business goals, and deliver measurable results. Act as a key partner to SVP-level executives, sales teams, and promotional teams to interpret market data and develop innovative solutions that resonate with audiences while supporting revenue growth and client retention.Strategic Leadership: Develop and present integrated content strategies for high-stakes client pitches, securing long-term partnerships and reinforcing Univision’s leadership.Client Retention: Create scalable frameworks like a daily legal segment and short-form vignettes, offering unique sponsorship opportunities that enhance client relationships and engagement.Revenue Growth: Engineer repeatable content formats that generate new revenue while protecting ad inventory, ensuring sustainable growth and client satisfaction.Digital Innovation: Spearhead digital-first initiatives like artist takeovers, integrating video, social media, and radio content to expand revenue streams and future-proof offerings.Team Leadership: Lead and mentor a diverse team of 10 professionals, fostering collaboration, creativity, and alignment with strategic goals.Key Achievements:Deliver a #1 ranking for the morning show in the 18-49 demographic within 12 months, securing $1M in revenue retention.Secure $1.2M+ in national advertising through talent-driven, client-focused content solutions.Launch community engagement events that boost client visibility and audience loyalty, including grassroots and on-location initiatives.
Skills
- Branded Content
- Marketing Event Planning
- Broadcast
- Dj
- Live Events
- Production Planning
- Music Publishing
- Sound
- Linkedin Marketing
- Audio Post Production
- Talent Scouting
- Sound Design
- Video
- Music Industry
- Broadcasting
- Music
- Social Media
- Event Producing
- Talent Management
- Music Curation
- Event Production
- Music Videos
- Audio Branding
- Television
- Spanish-Speaking
- Marketing
- Radio
- Guerrilla Marketing
- Digital Marketing
- Ms Excel Pivot Tables
- Facebook Marketing
- On-Air Announcing
- Entertainment
- Contract Negotiation
- Music Production
- Media Planning
- Branded Entertainment
- Advertising
- Social Networking
- Social Media Marketing
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