Rashmi Meena
AGM @DTDC | Revenue & Growth Marketing Strategist | Helping D2C Brands Scale Profitably Through Paid Media, Retention & Funnel Optimisation - Ex - Airtel, Nykaa, Zomato
- Role
- Assistant General Manager at DTDC Express Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rashmi Meena
Rashmi Meena is an accomplished marketing professional with a Master\'s degree in Digital Marketing, Communications & Social Media, and Content Marketing from MICA. With over five years of experience, she has honed expertise in performance marketing, CRM, and growth marketing.Currently, as Senior Manager of Performance Marketing at Airtel, Rashmi drives user and revenue growth across various Airtel Business categories. She focuses on both organic and paid/unpaid channels to fuel digital growth. Previously at Nykaa, Rashmi led the CRM strategy for Nykaaman, the men\'s grooming segment, where she launched campaigns such as \"Predict and Win\" during the T20 World Cup. She managed user segmentation and retention through omnichannel tools like CleverTap, WhatsApp, In-app prompts, SMS, and email, contributing to a 13% YoY increase in Repeat Buyers\' Revenue Share and a 6% increase in New Buyers\' Revenue Share (Nov \'22 - Nov \'23).Rashmi’s previous roles at Junglee Games and Zomato strengthened her expertise in retention marketing, CRM, and international campaigns. She has a strong track record of designing and executing impactful marketing strategies, analyzing campaign performance, and collaborating with cross-functional teams, including copywriters, creative teams, and social media.Passionate about continuous learning and problem-solving, Rashmi is eager to explore new opportunities and connect with professionals and potential employers. You can reach her at r••••••••@gmail.com.
Experience
Assistant General Manager
Jan 2026 — Present · Mumbai, IN
Education
MICA | The School of Ideas
Master's degree, Digital Marketing and Communications & Social Media and Content Marketing
M.C.L SBM
Commerce with maths; Business studies ; Economics ; Accounts ; English, Business/Commerce, General
2010 — 2014
Delhi Technological University (Formerly DCE)
Master of Business Administration - MBA
2017 — 2019
Deen Dayal Upadhyaya College
Bachelor of Business Studies, Bachelor of Business Studies
2014 — 2017
Skills
- Powerpoint
- Microsoft Excel
- Management
- Social Media
- Project Management
- Marketing
- Customer Service
- Microsoft Word
- Team Leadership
- Leadership
- Microsoft Office
- Sales
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