Pragati Shrivastava
Digital Marketing Manager at e.Soft Technologies | Leadership | Key Accounts Management | Campaign Strategy | Performance Marketing | Marketing Analysis | Market Research | MICA Certified - Digital Marketing
- Role
- Digital Marketing Manager at e.Soft Technologies Pvt Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Pragati Shrivastava
As a seasoned Digital Marketing Professional with over 15 years of expertise in Digital Media, I bring a wealth of experience and achievements to the table. My career has been marked by a profound focus on B2B social media marketing (including paid ads), meticulous campaign strategy and planning, adept content writing and curation, and persuasive copywriting. I\'ve had the privilege of contributing to renowned brands in both B2B and B2C. Over the past decade, I have demonstrated my proficiency by flawlessly spearheading and optimizing over 100 impactful campaigns.
Experience
Digital Marketing Manager
Mar 2024 — Present · Mumbai, IN
PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC, CPL & COS). • Google ads, Bing ads & Ad roll remarketing• Coordinate with team in the US for new marketing ideas & campaign calendar• Manage affiliate marketing• Work closely with catalog, order processing & calling team• Oversee and manage the assigned team of SEO & SMO analyst and Content Writer and drive campaign traffic and revenues• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.• Ensure team meets its annual objectives• Coaching and development of team members• Publish Weekly / Monthly Reporting on SLAs / KPIs achieved• Look for areas of opportunity / gaps in process to improve efficiencies
Education
MICA | The School of Ideas
Advanced Digital Marketing & Communications
St. Joseph's Convent Girls Senior Secondary School, Jabalpur
Business/Commerce, General
1992 — 2007
Rani Durgavati Vishwavidyalaya
Master of Commerce (M.Com), Accounting and Finance
2010 — 2012
St, Aloysius College (Autonomous), Jabalpur, Madhya Pradesh, India
Bachelor of Commerce (B.Com.), Accounting and Business/Management
2007 — 2010
Skills
- Blogging
- Social Media Marketing
- Social Media Analyst
- Google+
- SEO
- Copywriting
- Content Writing
- New Media
- Article Writing
- Content Strategy
- Social Media
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