Nekasha Long Pratt
Vice President @HarperCollins Publishers
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WORK HISTORY
Vice President @HarperCollins Publishers
Conceptualize and execute the business to consumer (B2C)/retail, distribution, audio, trade, consumer packaging, content, and go-to-market strategies to drive discoverability and revenue growth for the second largest consumer book publisher in the world.• Provide strategic oversight for products, programs, campaigns, and releases – leading department operations that adhere to the business strategy.• Develop and execute revenue-centric brand and marketing partnerships aimed at growing revenue.• Provide thought leadership and implement innovative strategies to optimize performance, increase revenue, and facilitate market expansion. • Lead across business functions to help shape and ensure continuity of business practices, making data-driven recommendations for continuous improvement.• Create and manage master budget, expenses, and allocation of funds (P&L), establish objectives and key results (OKRs), and evaluate the success of strategic initiatives (ROI).• Leverage analytics, consumer insights, and Power BI reports to drive decisions, develop testing scenarios, and create strategies to increase sales.• Partner with sales to determine the best strategies for Amazon, Target, Walmart, Costco, and other trade and mass market buyers.• Measure product and program effectiveness by analyzing quantitative and qualitative data and comparing results against expected performance objectives.
EDUCATION
Park University
Bachelors, Management
SKILLS
ABOUT NEKASHA LONG PRATT
It’s no secret that changes are happening with great velocity these days. My career has consistently been focused on aiding organizations in reaching their financial goals by developing innovative programs and practices, leading high-performing teams, and implementing dynamic and profitable business strategies.I have worked for major companies, ad agencies, and nonprofits - in a variety of industries - throughout my 10+ year career. And, I have significant experience in directing multi-million-dollar divisions as well as overseeing products, programs, brands, tech, marketing, and operations.A few highlights of my career include: • Expanded sales growth by 12% and decreased average costs 6%. Played a key role in the company exceeding the annual revenue goal by 22%.• Grew revenue by 19% through development of an international go-to-market strategy for expansion into new European markets.• Oversaw multi million-dollar strategic partnerships.• Implemented B2B and B2C product strategies for the agency’s largest client, accounting for 35% of total revenue.• Boosted CPG client’s YOY sales growth by 26%. Led brand consumer packaging initiatives (CPG) for major retailers, including Target, Walmart, and Sam’s Club. My accomplishments are the work of many, though. I have a skill in working collaboratively with stakeholders, CEOs and senior executives, as well as staff, agencies, and partners. I see potential in every individual and get excited when I can enable growth with stretch goals, working together toward organization success.I continually challenge my own growth. I earned my PMP (Project Management Professional) certification to be more effective in strategies, management, operations, and implementation. Having had broad experience throughout my career, I am particularly passionate about the strategic areas of products, storytelling, partnerships, sales, branding, and operations.Those who have worked with me would state that my strengths include my abilities to:• Utilize knowledge of the sales process and consumer/buyer needs to create compelling brand and product stories that are engaging.• Lead, empower, and motivate teams using listening, coaching, and delegating skills.• Analyze and solve problems, with an eye on company goals and financial success.• Effectively communicate with company executives, stakeholders, and key contacts.Industries include:Publishing • Travel / Tourism • Consumer Goods (CPG) • Healthcare • Retail • Non-profit • Music • Manufacturing
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